Sarah
Jeff McKissack, president of Defense by Design, brought a sobering message to this year’s TAA ONE Conference. In multifamily, often the community reputation drives strong occupancy rates, and yet most management teams inadvertently lose the narrative by not being responsive, leading into reactive PR hands, turning the narrative to someone else. McKissack’s case for proactive…
Seth Mattison opened the General Opening Session at TAA ONE in Fort Worth with a keynote that framed the Future of Work in plain terms: it’s about being adaptable, receptive, and open to change. Mattison, the founder of FutureSight Labs and a longtime advisor to brands like Mastercard, Johnson & Johnson, and the Dallas Cowboys,…
James Brown Jr. of The Xchange Zone, a former All-American track athlete and World Championship qualifier, brought a track and field metaphor to this year’s TAA ONE Conference. Brown used a 4×100 meter relay to frame the session, Staying in the Lane, Every Stride Counts: People Skills That Win. Every runner has a lane, every…
From April 14–16, 2026, the Texas Apartment Association ONE Conference & Expo brought the multifamily industry to Fort Worth, where over 3,200 professionals gathered along with more than 250 exhibitors and 56 speakers, at the Convention Center for three unforgettable days of connection, innovation, and forward-thinking leadership. Guided by this year’s theme, “Forward as ONE,”…