Meet the Visionaries of Day 3: Creativity, Leadership, and Multifamily Insights at the 2025 TAA ONE Conference

The countdown to the Texas Apartment Association’s (TAA) ONE Conference is on! As we prepare for an exceptional event, we’re excited to unveil the inspiring lineup of Day 3 speakers. This day is dedicated to igniting creativity, providing actionable insights, and encouraging attendees to embrace new perspectives. While past conferences have featured athletes and political figures, this year shifts the focus to highlight the innovative spirit of the rental housing industry, and the exceptional expertise of its leaders. Here is our lineup and why these thought leaders are a must-see:

Freestyle+

Freestyle+ takes a groundbreaking approach to personal and professional development, combining the neuroscience of improvisation with electrifying performances. Featuring award-winning Broadway stars, TED Talkers, and accomplished coaches, their sessions foster adaptability, connection, and creativity. By applying innovative mental fitness techniques, Freestyle+ empowers attendees to think beyond limitations and seize new opportunities for growth in their careers and lives.

Want a preview? Jump into Freestyle+’s video to see what’s to come! 

Erin Stafford

Erin Stafford brings a wealth of diverse experience and actionable insights to the stage, making her an impactful voice for today’s leaders. Having worked with some of the world’s most ambitious achievers, Erin understands the pressures of high performance and the toll it takes. Drawing from her career spanning international marketing, celebrity styling, and executive leadership, she shares tools to help leaders sustain peak performance without burnout. Attendees will leave her session inspired, re-energized, and equipped with strategies to thrive personally and professionally.

Want a sneak peek? Watch Erin’s video and get a taste of what’s in store! 

Rapid-Fire Insights for Multifamily Success: Kate Good, Virginia Love, and Lisa Trosien

Join three of the multifamily industry’s top experts—Kate Good, Virginia Love, and Lisa Trosien—for a fast-paced session packed with actionable ideas. Covering essential topics like leasing, marketing, resident retention, and management, this panel delivers practical solutions and fresh perspectives to elevate your community’s success. Walk away with innovative strategies you can implement right away.

Kate Good

Kate Good’s expertise and enthusiasm make her a standout in the multifamily industry. From her rapid success in leasing to her role as Principal of Multifamily Development and Operations at Huntington Residential, Kate delivers insightful strategies and innovative marketing solutions. Her energy motivates attendees to dream big and achieve significant results.

Virginia Love

A leading voice in the multifamily industry, Virginia Love has over 30 years of cross-functional experience, often working with sales, operations and training teams to drive growth and innovation. Her ability to connect with audiences stems from her vast collaborations in marketing, product development, and sales, as well as her passion for fostering innovation. As Industry Principal at Entrata and a member of the Apartment All-Stars, Virginia’s dynamic presentations blend practical insights with compelling stories, ensuring attendees walk away with useful strategies to implement.

Lisa Trosien

With over 25 years of experience in the apartment industry, Lisa Trosien is a nationally recognized industry influencer and educator. Known for her ability to deliver motivating and insightful presentations, Lisa captivates audiences with her passion and expertise. Her sessions inspire attendees to embrace innovation and elevate their multifamily communities.

Don’t miss your chance to experience the inspiring Day 3 lineup at the TAA ONE Conference! 

From groundbreaking sessions on creativity and leadership to insights from multifamily industry legends, this event is designed to empower and elevate your professional journey. Register here to secure your spot and be part of a transformative experience that will leave you energized and equipped to thrive.