As we count down to the highly anticipated 2025 TAA ONE Conference, we’re excited to introduce our Day 1 keynote speaker, Jesse Cole, who will set the tone for an unforgettable event with energy, fun, and actionable takeaways.
Meet Jesse Cole: The Man in the Yellow Tux
Jesse Cole, founder of Fans First Entertainment and owner of the world-renowned Savannah Bananas, is a revolutionary in sports entertainment. Known as “the guy in the yellow tuxedo,” Jesse has reshaped the landscape of baseball with his signature style and commitment to fan-first experiences.
Through the Savannah Bananas, he set out to change the way people think about baseball, creating a phenomenon known as Banana Ball—a faster, more exciting version of the game that has captured the hearts of fans worldwide.
But Jesse’s story is one of humble beginnings and big risks. When he first took over the Savannah Bananas, the team struggled to draw crowds and was losing money. In a daring move, Jesse decided to reimagine the traditional baseball experience, focusing on his mantra: “Fans First. Entertain Always.” The team implemented unique, fan-centric ideas such as choreographed dances, on-field antics, and Banana Ball’s innovative rules, which include no bunting, a two-hour game limit, and fan participation. This approach didn’t just draw attention—it created die-hard fans and skyrocketed the Bananas’ popularity to global heights.
Jesse’s bold vision paid off. Today, the Savannah Bananas are a household name with millions of fans worldwide. Their popularity has become so widespread that the Bananas are set to expand across the country, with 2025 marking a major milestone: the debut of the Texas Tailgaters, a Texas-based Bananas team! Announced as part of their biggest-ever expansion plans, the Texas team will bring the Bananas’ unique brand of baseball closer to fans in the Lone Star State, embodying Jesse’s mission to “Make Baseball Fun” on an even larger scale.
Get Ready to Be Inspired
Day 1 of the 2025 TAA ONE Conference is set to inspire, challenge, and entertain like never before. Jesse Cole’s keynote will be more than just a talk—it will be a call to action to rethink how you approach customer engagement and create unforgettable moments in every aspect of your business. With his out-of-the-box marketing genius, Jesse will leave you buzzing with ideas to energize your team and elevate your resident experience.
Mark your calendar for May 7-9, 2025, and prepare to be inspired by one of the brightest minds in sports and entertainment. Don’t miss your chance to learn from Jesse Cole’s remarkable success and discover how you, too, can make an impact by putting fans—or residents—first. Register today to join us for an extraordinary blend of inspiration, fun, and transformative ideas at the 2025 TAA ONE Conference!